Category: Enterprise Software

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Skuid founder and CEO Ken McElrath talks about the biggest enterprise technology trends you should be watching for in 2017.

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See how Salesforce admin and MVP Kelly Bentubo started a digital transformation at her company.

My “say/do ratio” has been horrible. To be specific—my “say/do ratio” on writing this blog has been horrible (the rest of my day job is going OK). About a month late and totally out of excuses, I’m finally getting around to sitting down and just doing it. The Chinese have a saying, “The best time to plant a tree was 20 years ago, the second best time is today.” Today, I plant my blog tree.

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If you’re looking to transform how your company markets, sells, and services customers, you’re probably familiar with the concept of omni-channel, an approach that seeks to give customers a seamless shopping experience whether online, over the phone, or in person.

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Using CRM systems in your sales process can add tremendous value and make your salespeople more productive. But studies show that 30-60% of CRM projects fail, and lack of user adoption is responsible for 70% of those failures. After all, if your sales team doesn’t actually use your CRM, the information in your database doesn’t tell the full story. But I have some great news! You can solve the problem of user adoption while also making your sales team more productive by making tweaks to your CRM.

 

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For many Americans, watching the Super Bowl is more about the commercials than the game. People will forget the score by this time next week, but they’ll remember their favorite ads for years to come. You might be surprised to hear that there are some CRM lessons hidden in this year’s Super Bowl ad lineup.

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In the summer of 2013, Salesforce introduced Salesforce Communities to help businesses collaborate across many different roles — from employees to partners, to customers, resellers, and vendors. Communities replaced the old Salesforce Portals and gave businesses more customization options.

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It’s no secret that adopting any enterprise application is a risk, and customer relationship management (CRM) systems are no exception. In fact, more than a decade of research by multiple analysts shows that 30-60% of CRM projects fail (tweet this statistic). Those statistics put fear in the hearts of anyone in charge of CRM system success. Not only would a failed project mean wasted time and money, it could even cost you your job.

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In the first two posts in this series about the just-right revolution, I made the case for human-centered, customer-driven apps, created and configured without code, to drive the next major shift in technology. The revolution is bringing IT and line-of-business users together in service of what is best for the customer. Getting to “just right,” means the right data is delivered to the right people on the right device at the right time—in the right format for every user.

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