CEOs who come from marketing backgrounds can bring innovation and market vision to the CEO suite. CMSWire’s article Traveling the Road From CMO to CEO features several CEOs who have made the transition from marketing to CEO and explores the overlap between the two disciplines.
Skuid CEO Ken McElrath has held several roles in marketing before founding Skuid, and in this article, he shares ways past roles have influenced his current one as CEO. One of those ways is a deep appreciation for storytelling.
I love to tell stories. Those stories always have a point and they kind of relate back to the critical message that I need to survive with a company. And those stories kind of carry us forward into the future. I think with the customer it's the same when you learn to tell a story.
Ken McElrath, CEO, Skuid
Read the full story here.