Column Five Media is a leading creative agency that helps brands tell powerful visual stories, and Kaede Holland is an operations manager there. Before discovering Skuid, Kaede found that the company needed a customer relationship management (CRM) and business operations platform that looked as good as the content it produces, and one that worked great, too.
The goal? To make formerly mundane projects like time reporting and project scheduling less burdensome, maybe even The goal? To make formerly mundane projects like time reporting and project scheduling less burdensome, maybe even fun, and encourage team member participation and collaboration on projects in the process.
The first step was finding a CRM system, and Column Five chose Salesforce® for its scalability, open architecture, flexibility, and a low total cost of ownership. But according to Kaede, Column Five still needed to customize and simplify the platform’s user interface (UI) to get the most out of it.
That’s where Skuid came in. With Skuid, Column Five transformed the UI of all its apps to create a seamless user experience across their Salesforce instance, including AppExchange® apps. The result is an ongoing, 100% productivity increase.
Kaede says the clean, quick navigation they now have on their apps is refreshing, saves time, and is beautiful. Can’t believe it? Watch the video and see for yourself, and if you’re the type who wants even more details, check out the case study here.
