What's really driving digital transformation? CMSWire highlights that in many cases the real push to digitize content and processes comes from the customer, and enterprises need digital transformation to survive.
Ken McElrath, CEO and founder of cloud platform Skuid, points to the fall of many large businesses from positions they once thought secure, mostly due to their inability to create or catch the next wave of innovations. Read more of this helpful article here.
It's really about business survival, about having a strategy for sustainability and viability. The truth is, digital innovation is happening faster than any of us can comprehend and often faster than businesses are able to adapt. So those willingly able to abandon the status quo and effectively adopt new technologies faster than anyone else will survive and win.
