Cox Enterprises improves end-to-end employee and candidate experiences with Skuid
Cox Enterprises, the global brand behind Autotrader, Kelly Blue Book, and Cox Homelife, was committed to providing a seamless digital experience for both current and prospective employees. However, their disjointed HR systems were getting in the way. With Skuid EXP, the Cox team reduced friction, improved workflows, and more easily attracted and retained top talent.
applicant drop-off rates
Skuid EXP gives us an improved user experience platform across many of our HR tools – from our career site and ATS apply flow, through our onboarding and HCM self-service applications. We’ve been able to streamline our talent acquisition experience and gain better control over our HR technologies so they’re mobile-optimized and easy to use.
Director of Employment Brand and Marketing
Cox Enterprises is a global company with approximately $21 billion in revenue. Its three major divisions—Cox Communications, Cox Automotive, and Cox Media Group – are all industry leaders, and their brand portfolio includes well-known media properties like Autotrader and Kelley Blue Book.
With more than 55,000 employees, Cox Enterprises worked to build a strong employee and recruiting experience that allowed them to keep their best workers and bring in new talent. However, their HR systems were creating a disconnected and frustrating user experience for candidates and employees alike.
The Cox team needed to enhance their career properties and internal HR systems to reduce friction and improve the overall experience. In addition, they hoped to show candidates (and remind employees) why Cox is an amazing place to work.
Using Skuid EXP, Cox streamlined the candidate journey with digital experiences that engaged, attracted, and delighted talent. The enhanced apply flow was delivered in just a few weeks, and the implementation itself was easy. With Skuid, the Cox team has complete control of the look, feel, and interactions an employee or candidate has while using their career site and key HR systems. And they were able to do all this without replacing their underlying Human Capital Management (HCM) system or Applicant Tracking System (ATS), saving them time and money.
The streamlined, intuitive online experience doesn’t stop at the candidate stage. Once a candidate officially becomes part of the Cox team, they encounter the same consistent brand experience during the onboarding process. New Cox hires are now able to ramp up quickly, stay engaged, and find answers to key questions without having to navigate complex systems.
Cox now provides a world-class candidate and employee experience and showcases its company as a great place to work. With the revamped career site and native ATS apply experience, the Cox team improved candidate conversion and reduced applicant drop-off rates. This means less spending on recruitment marketing, the ability to fill roles faster, and more applications from quality passive candidates.
The benefits of the upgrades span the entire pre-hire to retire employee lifecycle. New members of the Cox team now enjoy a branded, efficient, and positive onboarding process. In addition, Cox’s career site and HR systems now communicate the company’s strong employer brand and commitment to employee experience. The easy-to-use and mobile-optimized platform has strengthened employee engagement and demonstrates that Cox understands, cares about, and is responsive to their employees’ needs. With these improved systems, current Cox employees can save time by completing self-service tasks like benefits enrollment, expense entry, and manager approvals, in a streamlined workflow and in one place, without signing in to multiple systems.