About the Video
In our first AppHacks session, we were joined by longtime Salesforce consultant Shell Black. A five-time Salesforce MVP, Hall of Fame member, and consultant for 15 years, Shell runs a firm of 50 Salesforce experts with a targeted focus on the financial services industry. Shell covers moving from clunky navigation to clean experiences, positioning your organization's tech stack as a differentiator, and grokking the problem before you start building.