Upside Down App Design and Development to Drive Successful Transformation

January 21, 2021 12:00 PM

About the Webinar

Successful digital transformation relies on a company’s ability to deliver digital experiences that are customer focused quickly. Design and development teams need to keep customers foremost in their thoughts, but that’s often easier said than done. Siloed organizations, stage-gate processes, fragmented tool-chains and a lack of common understanding make it hard for product, design and development professionals to find common ground.

Join Skuid CEO Ken McElrath and guest speaker, Forrester Vice President & Principal Analyst Jeffrey Hammond, on Thursday, January 21 at 12:00pm EST for a discussion of these challenges and how design thinking principles can help organizations overcome them. We’ll discuss the connections between and best practices of modern experience delivery teams, the shift away from stage-gate processes and tools and toward accelerated value delivery, and the “hooks” that help cross-functional teams connect to deliver great digital experiences to customers and employees alike.

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