Recurring revenue success depends on customer renewals and expansion. But that only happens if customers believe you help them reach their goals. Cultivating this kind of trust requires consistent engagement long after the deal has closed.

To help revenue teams be more customer-centric, Winning by Design developed SPICED, a framework centered on understanding and achieving the customer’s desired impact with more effective customer conversations. This framework is available as an open standard through thescienceofrevenue.com.

Skuid has teamed up with Winning by Design to bring this framework to life as a qualification app, available as a free service to help revenue leaders achieve recurring revenue success. Check out the SPICED app and learn:

• What SPICED is and how customer-centric revenue teams can use it to accelerate recurring revenue growth 
• The Skuid approach: designing human-centered experiences.
• How to bring the SPICED methodology to life with Skuid and Salesforce.
• An example use case and demo of the qualification app.

About SPICED:

SPICED helps you diagnose your customers. As a doctor would do, your prescription of a solution to help achieve their desired outcome requires you solve the source of the problem, not just the symptoms.

Using SPICED as a framework helps you organize customer information systematically to make sure you and all other members of the revenue team have the information to know why and when a customer will commit to your solution. Use this framework for handoffs between teams, (e.g prospecting to sales, or sales to customer success) or summarizing the deal during forecasting meetings.