[Free white paper] How the high-tech industry can overcome persistent sales technology challenges
August 7, 2017
How much time and how many resources does your company spend researching, purchasing, and maintaining sales software year after year?
I know, I know—it’s none of my business. But if your company is anything like most enterprises in the high tech industry, you’re likely shelling out a good chunk of change to make sure your salespeople have the tools they need to close bigger, close faster, and close more.
Here’s where we run into a problem: salespeople often aren’t using those tools.
Transform abandonment into engagement.
Unfortunately for many high-tech enterprises, sales software abandonment is an unrelenting challenge. Enterprises invest in cost-effective—but more generic—solutions, in the hopes of appeasing everyone who would have to use the software. But in the absence of a made-to-order, unified, beautiful and simple user experience (UX), salespeople retreat back to what they know—emails, Excel spreadsheets, and the like.
Without the time or budget to code a custom UX, software becomes shelfware. This doesn’t just waste the time and money the company’s already invested—the lack of efficient tools can also be a drain on the company’s future productivity and revenue.
If companies can transform sales software abandonment into high-quality engagement with a made-to-order software experience, they’ll unleash productivity, uncover more opportunities, and ultimately accelerate sales.
To accomplish the transformation, businesses need resources.